Q: I have spent money on some pretty big-name courses and coaching. You know, GURUs who speak at conferences and have a jillion followers on Instagram. These people promised I'd make money from my list and it just didn't happen. So, why should I go for this?
A: I created the Sweet Spot Program after having the same experience.
Effective though they may be in helping you get started, many of those other courses and programs can't help you get to the next level because getting to the next level requires an email marketing system designed especially for you.
The Sweet Spot isn't about handing you a bunch of formulaic emails and having you plug in your business name, the name of your product, and then printing money.
The Sweet Spot guides you to create an email marketing practice that is unique to your business. It will work for you because it's designed for you. Not for your type of business. FOR YOU.
You just don't get that from the internet-famous GURUs.
Q: Got it, I need a system that's unique to me. So, shouldn't I just take the money I'd spend on this and hire a copywriter?
Why not? Well, for one thing... the Sweet Spot costs about 10 times LESS than you'd pay the kind of copywriter you really need.
A copywriter who is willing
> to spend hours talking to real past and potential customers to nail the voice of your customer
> plus get to know your business inside-out
> PLUS she'd have to be someone who has her own unique, battle-tested process not just for writing emails, but for writing emails that actually make money.
Even if you could afford a $30,000 copywriter (and maybe you can), I'd still recommend you join the Sweet Spot before you hire one.
Professional copywriters are most effective for clients who ALREADY KNOW exactly how to talk about their clients' problems, and their solutions to those problems, in language that really connects.
The only way you can figure out that language is by developing your own writing practice.
That's what we create together in the Sweet Spot. You can't take care of this by writing an email once. You need practice, and you need a guide to help you identify the messages that move your subscribers to buy.
Maybe after that, you'll hire a copywriter so you can have more time to do the stuff you love. Or maybe you'll fall in love with writing for your business and keep doing it! I have seen both happen.
Q: That sounds time-consuming. What's the time commitment? I don't want this to become just another thing on my to-do list.
A: You'll be repurposing content you've already written to make consistent sales. Instead of writing an email once and never using it again, you'll be using that copy to build your automated emails.
We also meet once a week for 45 minutes in MOMCAVE. This is co-working time only. Bring your homework and knock it out in 45 minutes.
One more thing on the subject of time. Work-life can function as a form of self-care. If you're a mom, I believe it HAS TO function as a form of self-care. It has to provide you with an outlet for creativity to fulfill you.
Yes, The Sweet Spot Program helps you create an email practice that brings money into your business. That is the main reason for emailing every single week: it WILL create revenue.
But this email practice also allows you to write about the stuff you love to do, which allows you to reclaim your love for what you do. This is work as a form of self-care.
"By letting things out, we also let things in." - Mark Nepo
I have seen it over and over with clients: when they start to write consistently for their business, all kinds of unexpected benefits follow.
They get creative. They get to play.
They really connect, and that's the difference between a client choosing them over someone else. So yes, they sell more.
Q: Yeah, but I'm not a writer.
A: Do you have ideas? You're a writer.
I have mentored hundreds of people in my two decades as a writer and editor. Most of those people weren't great writers. The ones who wrote something that connected with an audience were the ones who had something to say.
If you have founded your own business - THIS IS YOU.
I edit every email you write in this program. Come with the idea, and we will make it work in email.
Whoever told you you can't write doesn't have to hold you back anymore.
(I also include some more nuts and bolts FAQs about money-back guarantees and so on at the bottom of the page if you're looking for that. Got more questions? Email maggie at maggiefrankhsu.com)